Freshly launched items ready for your wardrobe!
Can’t decide which category you fit? Shop them all
High Street fashion you can breastfeed in!
Styles handpicked to disguise mum-tums!
High street fashion to fit baby bumps!
Don't believe the reviews? Try them for yourself!
Laurella Mama was established in December 2017 by myself, Lauren, just 11 weeks after entering into the world of being a mama! It became clear to me very quickly that shopping on the High Street with a hungry baby is almost impossible, and shopping online was a sure way to loose my confidence when all the models are size 6, airbrushed and unrealistically beautiful. All I wanted was to be fashionable, to be able to breastfeed easily, and to disguise my mum-tum as best I could. I decided I couldn't be the only one in this new-mama-no-clothes situation... And so I set out to do something about it!
I handpick every item you can see and I even try it out before I offer it to my customers. Can I breastfeed in it? Is it kind to my postpartum body? Can I sell it at a price that will not put mamas out of pocket? YES! I model almost everything myself in my little studio at the bottom of my garden - a genuine size 12 with milky breasts, mum-tum and all. If it looks good on me, it will look fantastic on you!
In a world full of false perfection, be yourself and remain happy at heart.
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